Italeri – 1/9 MV Augusta 500cc 4 Cylinders – 1964

Italeri was founded in the early 60's, with that enthusiasm that only the unbridled passion of youth can create. Since they were boys, the two founders of Italeri, Giuliano Malservisi and  Gian Pietro Parmeggiani loved airplanes and military vehicles. Soon they were no longer satisfied with the models available at the time: they wanted something more and better. What they wanted was not available, so they decided to produce it themselves. Their hobby turned into an accurate research, and became the motivating force to produce the models that modelers want, with no imperfections whatsoever. Thus the company asserted itself, always increasing his range of products and growing. Also thanks to the imagination and the talent of the founders and of their colleagues, Italeri in time became a leader in modelling, finding its place on the international market. The first scale model launched on the market was the 1:72 scale Italian fighter Fiat G-55 with the brand “Airplast”. After that the company brand changed in Italeri and the new logo, characterised by red and green stripes remembering the Italian national flag (to identify the “Made in Italy” of Italeri production), was born. During its long activity the company bought the “Supermodel”, “Protar” and “ESCI” moulds to further improve its wide scale model catalogue.